Reports to: PR & Marketing Manager
Department: Marketing
Location: Head Office, Bath
Company Background:
In 1974, Antonia Graham opened the doors of Graham and Green’s first store in London’s bohemian Notting Hill. Since then, the family-run independent brand has become synonymous with eclectic furniture, hand-picked homeware and unique gifts sourced from artisans across the globe.
With a mission to share the pieces that inspire them on their travels, husband and wife duo Jamie and Lou Graham passionately continue the legacy of over 45 years to bring carefully curated designs to the modern home. Today, Graham and Green has four stores across London and the South West alongside a growing online business.
Job Purpose:
The Marketing Copywriter is responsible for representing the brand through the written tone of voice and for developing all key marketing communication such as product descriptions, catalogue copy and e-newsletters. From editorial style long form copy to punchy snippets in smaller spaces, you’ll translate briefs to deliver aspirational content that is on brand and aligned with our campaign strategies.
Sharing a love of the design with the reader, your copy will tell the story behind each product with warmth, expertise and detail. With a close eye on the latest lifestyle trends and our competitors, you’ll also help position Graham and Green as leaders in the interiors industry.
During COVID-19, this role will be based at home with occasional office work.
Key Responsibilities:
BRAND GUARDIAN:
- Responsible for developing and evolving the Graham and Green tone of voice guidelines, ensuring that all copy is original, creative and on brand.
- Work closely with the E-Commerce and Customer Services teams to ensure our tone of voice is consistent across all channels and touch points.
PRODUCT COPY:
- Create inspiring and informative product descriptions for all new designs which clearly communicate the product benefit, while regularly reviewing existing product copy.
- Work closely with the Merchandising team to discover why each product is so special.
- Contribute to the naming of products, ensuring all names are memorable and on brand.
OPTIMISED DIGITAL CONTENT:
- Create written content for campaign landing pages, seasonal launches and promotions.
- Regularly review existing web copy, ensuring it is inspiring, informative and SEO optimised.
- Write twice-weekly e-newsletters with enticing subject lines and a clear call to action.
- Seasonal review of the welcome journey to ensure it remains relevant and engaging.
- Support the E-Commerce team with copy for customer acquisition, retention and loyalty.
- Research, write and build regular posts for the G&G lifestyle blog, The Guru.
- Write on-brand copy for search, display and social advertising with compelling headlines.
ENGAGING PRINTED COLLATERAL:
- Manage the copywriting and proofreading of the seasonal catalogue and regular review of all other printed collateral such as the G&G Sofa Book.
- Manage the G&G quote library, penning expert styling tips and supporting with press quotes.
- Write copy for ad hoc postcards, invites, POS and retail window signage.
- Proofread disclaimers and Ts & Cs wording.
Person Specification:
- A passionate storyteller with excellent creative writing skills
- Impeccable grammar and punctuation
- Ability to accurately interpret and respond to briefs
- Highly organised with attention to detail
- Excellent timekeeping and prioritisation
- A love of interiors
- Self-motivated, balancing personal ownership with inter-team collaboration
- A strong customer focus
Experience:
- Experience as a copywriter for a premium interiors or lifestyle brand
- Experience of working in a fast-paced digital retail environment
- Excellent knowledge of SEO optimisation
- Excellent knowledge of WordPress
If interested please send your CV application with covering letter outlining your motivation to careers@grahamandgreen.co.uk.
Register 
Wishlist
