Interior Design Trends 2024
Discover Your City's Favourite Style
Welcome to a whistle stop tour of the UK's preferred home interior design trends. At Graham and Green, we are excited to share insights from our latest study that maps out the top design trends across different regions, within furniture and homeware.
Our analysis of over 200,000 Graham and Green customer interactions reveals a rich tapestry of styles shaping homes across the UK. From sleek modernism in Liverpool to the timeless charm of mid-century in London, each region adds a unique take to its interiors.
Whimsical Takes the Lead
Whimsical dominates the design landscape, with cities such as Dundee and Wakefield embracing its playfulness and imagination. To incorporate this style into your home, surround yourself with the joy and wonder of decorative accessories such as personal trinkets, quirky finishing touches and zoological ornaments.
Modernism Takes the Lead
Modernism dominates the design landscape, with cities like Edinburgh and Manchester embracing its clean lines and functional beauty. To bring this style into your home, consider modernist furniture pieces and lighting and complement them with abstract wall art and natural elements like houseplants.
VICTORIAN: A TIMELESS CHOICE
Victorian style was a close second in the design landscape, with cities such as Glasgow and Belfast embracing its timeless elegance and functional beauty. To bring this style into your home, consider vintage furniture pieces and elegant lighting and complement them with dark, rich colours and bold wall coverings.
MID-CENTURY MODERN: A TIMELESS CHOICE
Second only to whimsical, mid-century modern remains a favourite, particularly in London and Aberdeen. This style’s hallmark includes smooth lines and organic forms. Enhance your space with a mid-century armchair, curved-edge teak mirror, soft sheepskins, or bouclé fabrics to merge comfort with style.
MAXIMALISM: EMBRACING BOLD INTERIORS
Maximalism remains a firm favourite, notably in Norwich and Salford. This style’s hallmark includes mixed prints, bright colours and high-contrasts. Enhance your space with a collection of carefully selected accessories, including colourful cushions and patterned rugs to build a dynamic atmosphere.
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Palm Tree and Green Stripe Reversible King Size Quilt
£145.00Coming soon - Expected back 27 Aug 2025
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Japandi: Minimalism Meets Cosiness
Alongside Maximalism, and in joint third is the Japandi trend, a serene blend of Japanese aesthetics and Scandinavian simplicity, finds its place in homes from Birmingham to Newport. Achieve this minimalist yet cosy look with natural linen, subtle art, and jute rugs, maintaining a balance of simplicity and functionality.
EMBRACING COASTAL AND COUNTRY INSPIRATIONS
Coastal styles shine in the East of England, with nautical stripes and cool blues creating a calm, beachy feel. Meanwhile, the modern country style warms homes with rustic elements and botanical prints, proving ever-popular in Scotland, the South-West, and Wales.
Coastal
Modern Country
REGIONAL TRENDS ACROSS THE UK
In Southern UK cities such as Cardiff and Bristol, people are drawn to artsy, retro aesthetics with a strong preference for Art Deco and Bohemian styles.
Northern areas such as Leeds and Edinburgh opt for clean, modern aesthetics with a dash of traditional charm.
Whimsical styles are emerging in the East Midlands and Yorkshire, incorporating imaginative home accessories filled with personal touches and quirky elements.
Interior design is deeply personal, a reflection of one’s tastes and experiences. At Graham and Green, we celebrate the diversity of interior design trends that our customers bring into their homes. From eclectic to minimalistic furniture, each choice tells a story of individuality and creativity.
NOTES TO EDITORS
In 1974, Antonia Graham opened the doors of Graham and Green’s first store in London’s bohemian Notting Hill. Since then, the family-run independent brand has become synonymous with eclectic furniture, hand-picked homeware and unique gifts sourced from artisans across the globe. With a mission to share the pieces that inspire them on their travels, husband and wife duo Jamie and Lou Graham passionately continue the legacy of 50 years to bring carefully curated designs to the modern home. Today, Graham and Green has four stores across London and the South West alongside a thriving online business.
Media Contact:
Jess Radcliffe-Brown - press@grahamandgreen.co.uk
Interior Design Themes Glossary
Art Deco – A opulent, geometric style of home furnishings, furniture and architecture popular in the 1920’s. Characteristics include rounded forms, bold colours, metallic surfaces and patterned wallpaper.
Bohemian – Inspired by 70’s revival, boho furniture mixes natural woven materials with vibrant colours and statement shapes.
Classic – Inspired by 18th to 19th Century Europe, classic interiors celebrate symmetry, horizontal and vertical lines and marble and brass finishes.
Coastal - Inspired by sandy beaches and blue waves, coastal interiors incorporate bright colours, striped patterns and organic textures and materials such as rattan and wicker.
Eclectic - Similar to maximalism, eclectic interiors feature elements of various styles, periods and places, all bought together to create a unique space that breaks the mould.
French – Modern, classic, Parisian inspired, French styles vary. Generally, characteristics include a soft colour palette, curved lines and stripes.
Japandi – Japanese meets Scandinavian to create a look that blends elegance and simplicity. Characteristics include natural materials, minimalistic forms and bright open-plan spaces.
Maximalism - Celebrate maximalism with mixed prints, bright colours and high-contrasts.
Mid-century – Beginning as a rebellion against ornate décor, the mid-century trend offers clean curved lines, warm colours and simple yet functional style. You’ll often find a lot of teak wood and bouclé textures.
Minimalist – Celebrates simplicity and functionality to create a sophisticated and relaxing atmosphere. Characteristics include clean lines, neutral colours and open-plan spaces.
Modernism – A clean, streamlined furniture style of the 20th Century.
Modern Country - A harmonious balance between rustic and contemporary aesthetics. Characteristics include neutral palettes and organic forms.
Retro – A contemporary take on some of the most-loved furniture looks from the 1930’s to 1980’s. Characteristics include playful pops of colour and reminiscent interpretations.
Scandi – A minimal, clean approach that combines functionality with beauty, with a focus on light, understated spaces. Characteristics include neutral colours, organic materials and smooth lines.
Traditional – Traditional styled furniture can be both original antiques or quality reproductions, usually following a particular period such as Georgian, Tudor or Regency. Characteristics include elaborate details, rich palettes and timeless design features.
Victorian - Characteristics include dark, rich colours and bold prints. Often celebrates bold architectural spaces.
Art Deco:
A opulent, geometric style of home furnishings, furniture and architecture popular in the 1920’s. Characteristics include rounded forms, bold colours, metallic surfaces and patterned wallpaper.
Art Deco:
Inspired by 70’s revival, boho furniture mixes natural woven materials with vibrant colours and statement shapes.
Classic:
Inspired by 18th to 19th Century Europe, classic interiors celebrate symmetry, horizontal and vertical lines and marble and brass finishes.