Founded by Sophie Bush in 2014, Warehouse Home was born out of a lovely for loft apartments and warehouse conversions and the unique style opportunities they present. Along with their popular design service, Warehouse Home magazines and book provide decorative tips for channelling vintage, industrial and reclaimed style inspired by warehouse living into any home. We caught up with founder Sophie to find out a little bit more.
Warehouse Home founder Sophie Bush
Tell us a little bit about what inspires your work?
I still live in the apartment that first inspired Warehouse Home. It’s an amazing building, a former granary built in the 1800s that narrowly survived wartime bombing. It’s filled with industrial grit and character. The features of the building constantly give me ideas for the magazine. Over the years, I’ve also got to know a lot of the other residents. They constantly seek me out for tips and suggestions and their feedback provides me with plenty of inspiration for our magazine. Beyond home, I seem to see industrial inspired design absolutely everywhere, from coffee shops I visit to hotels I stay in. So I am forever taking pictures and scribbling notes whenever I’m out and about.
Sophie in her office
My Warehouse Home has been a global success, providing inspiration and advice for those with a passion for industrial interiors and those looking to transform their loft and warehouse-style spaces. How did you begin your career?
I worked in magazine publishing for years and launched two successful ventures for one of the world’s largest publishers. But it was the purchase of my home, in a listed warehouse conversion in east London, which presented me with an exciting new career opportunity. Sourcing furniture, lighting etc. to suit my home’s original warehouse features (such as exposed brickwork and steel columns), I had realised the industrial look was absolutely everywhere but I couldn’t find a magazine or media brand devoted to it. I knew I had spotted a gap in the market and friends. In 2014, I left my job and set up Warehouse Home. Today, the magazine is read all over the world. Our debut book has proved fantastically successful and we recently launched an interior design studio, working on residential and commercial projects.
Do you have any new plans or exciting projects in the pipeline?
As Warehouse Home has grown, and developed beyond the magazine into book publishing, interior design and more, my role has only become more varied. Fortunately, I love taking on new challenges and I love to be busy! And I have a fantastic team. We recently relaunched the Warehouse Home website and later this year, we will be launching a collection of Warehouse Home paints. And there are several exciting new projects in the pipeline – but unfortunately I can’t talk about many of them at the moment! You’ll have to keep an eye on our website!
Warehouse Home website
If you could travel anywhere in the world, where would you go?
In Warehouse Home Issue Eight, we feature an incredible hotel in a former sugar mill, set in a mountainous region in China. I would absolutely love to visit!
Finally, what is the one thing you can’t live without?
I spend an unhealthy amount of time with my laptop and I definitely couldn’t run Warehouse Home with it!
As well as their newspaper and book publications, Warehouse Home also offer an array of design services at their interiors studio. Click here to find out more.