Antonia strove to be independent, working with a movement of traders to forge her own path to support her family. Antonia created the first ‘lifestyle’ brand that imported exotic homewares from India, Morocco and Europe to the UK.
1974: NOTTING HILL STORE OPENS
On Easter Monday in 1974 we opened our first store on Elgin Crescent, Notting Hill. The store became home to Antonia’s exotic and eclectic finds from around the globe, and you can still find us in the same spot today.
1980: OUR FIRST MAIL ORDER LITERATURE LAUNCHES
… And it’s illustrated by hand. We worked closely with talented illustrators to recreate our shop window, and every item could be purchased from these pictures.
1994: PRIMROSE HILL STORE OPENS
Our second independent store opens on Regent’s Park Road, Primrose Hill. This vibrant area perfectly suits our unique-spirited style, and you can visit us in the same spot today.
1998: ANTONIA’S SON JAMIE JOINS AS CREATIVE DIRECTOR AND BEGINS DESIGNING COLLECTIONS
After graduating from Kingston University with a degree in Furniture and Product Design, Jamie becomes an integral part of G&G as Creative Director. Using his eye for design and experience growing up surrounded by unusual homewares, he begins working closely with our international suppliers to design and make unique furniture collections, something which he is still doing today.
1999: FIRST G&G WEBSITE LAUNCHES
After enormous success with the G&G stores and mail order catalogue, we take the leap to create our very first website for customers from around the UK to browse and shop at home. The business begins moving from shop and mail order to online, with the help of Jamie who launches the first G&G website in 1999.
To celebrate 35 years of G&G we decided to launch a range of bespoke Birthday products and collaborated with lots of friends to create a range with the lovebirds as the emblem. We picked up a lovebird sticker whilst we were in the market in Goa and loved it so much that we also used it on our wedding invitations!
Lily (our gorgeous rescue) and Alfie (our photographer’s gorgeous rescue) pose in front of a cake made especially for us by our good friend Dickie – this later went on to become the cover for our Summer catalogue.
After 37 years at Graham & Green, Antonia retires. Her legacy leaves two unique boutique stores in London’s most vibrant areas, close relationships with suppliers around the globe and a rich array of memories. Jamie and Lou have already been working very closely with Antonia in their careers at Graham & Green, and take on the roles of Managing Director and Director of Sales & Marketing respectively.
2015: JAMIE AND LOU MOVE TO THE WEST COUNTRY
Looking for a change of pace, Jamie and Lou, together with their son Max and two dogs, leave bustling London life for the picturesque city of Bath and the surrounding countryside.
2016: OUR LARGEST EVER STORE OPENS IN BAYSWATER
The perfect place to showcase our growing collection of furniture, upholstery, lighting and home accessories. Our flagship store is just around the corner from the inspiring Westbourne Grove and provides enough space for our thriving trade department and design consultancy services.
2016: BATH STORE OPENS
After moving to Bath a year before, we found ourselves on the inspiring and independent Walcot Street in Bath’s artisan quarter. This soon became home to our first store outside London and the company’s head office.
2018: THE G&G WEBSITE GETS AN UPDATE
We’ve worked closely with award-winning developers to create a new bespoke website, bursting with G&G’s signature style.